march, 2018

08mar2:00 pm5:00 pmStrategy - Understanding The Business Model CanvasThe team at Business Gateway would like to welcome you to this exclusive masterclass, being held in partnership with Elevator:Dundee Centre of Entrepreneurship


Event Details

The Business Model Canvas is a visual tool designed for early-stage or existing companies to explore and develop many aspects of their business. The Business Model Canvas features 9 key sections, each outlining a different area of your business or project.

In this workshop, you will explore the basic flaws of business plans, an overview of new business model generation techniques and gain insight into the use of the Business Model Canvas. You will also hear about its application for known companies and examine a detailed breakdown of the 9 sections. Once all sections have been covered in full, you will begin to create your own Business Model Canvas for your project, idea or company.

Delivered by Alasdair McGill – Ashton McGill

Alasdair McGill is the Managing Director of Ashton McGill, a Dundee-based strategy and innovation company that specialises in Customer Experience. After qualifying as an accountant with EY, Alasdair has spent 25 years starting, growing and running businesses in a variety of industries. He is currently the ‘Entrepreneur in Residence’ at the University of Dundee and was recently named as one of Scotland’s top ten digital disruptors.

Please note: A light lunch will be provided for participants registered for both modules on the day. Places are strictly restricted to 15, so please only register if you fully plan to attend on the day.

This Masterclass is funded by the European Regional Development Fund. Investing in a Smart, Sustainable and Inclusive Future.


(Thursday) 2:00 pm - 5:00 pm GMT


Dundee Centre of Entrepreneurship

University of Dundee, 75 Old Hawkhill, Dundee DD1 5EN

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