Design does so much more than just make products look nicer or work better - it improves the way a business operates. Not only can design thinking increase the range
Design does so much more than just make products look nicer or work better – it improves the way a business operates. Not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service, and as a result greater customer satisfaction.
This workshop will explore what design-led innovation is, what the core values are and introduce you to the principles of design thinking for business. You will learn how to generate ideas and then explore how to embed a design-led culture of innovation in your own business.
Delivered by Alasdair McGill – Ashton McGill
Alasdair McGill is the Managing Director of Ashton McGill, a Dundee-based strategy and innovation company that specialises in Customer Experience. After qualifying as an accountant with EY, Alasdair has spent 25 years starting, growing and running businesses in a variety of industries. He is currently the ‘Entrepreneur in Residence’ at the University of Dundee and was recently named as one of Scotland’s top ten digital disruptors.
Please note: A light lunch will be provided for participants registered for both modules on the day. Places are strictly restricted to 15, so please only register if you fully plan to attend on the day.
This Masterclass is funded by the European Regional Development Fund. Investing in a Smart, Sustainable and Inclusive Future.
(Thursday) 10:00 am - 1:00 pm GMT
Dundee Centre of Entrepreneurship
University of Dundee, 75 Old Hawkhill, Dundee DD1 5EN
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